The growth rate of gambling & Who gambles the most?

Online casino revenue to exceed $ 7.7 trillion by 2026

The volume of the online gambling market in 2019 amounted to $ 4.583 trillion, by 2026 this figure reached $ 7.742 trillion. The average annual growth rate from 2019 to 2026 is estimated at 7.91%, as stated in the Brandessence Market Research and Consulting report. For the current state of the industry in New Zealand and the world.

Future of online gambling

Analysts predict that the online casino market will grow significantly due to a number of factors. The study provides a critical look at the online gambling market, segmenting it by casino type, player type, and location. In the current period, the market can be clearly divided into live casinos, slot machines, bingo, and others. Besides, it divides depending on the preferences of the end-user, into two groups: those who play from a smartphone and those who play from a PC.

The key factors that will influence growth over the next five years are the proliferation of smartphones, Internet use, and the availability of low-cost mobile betting apps. People have bought a total of 1.5 billion smartphones worldwide in 2016, according to a report by the Internet Innovation Alliance. The penetration rate of smartphones in the United States by the end of 2021 should be 72.7%. At the same time, the segment of De occupied 45.76% of the market two years ago, in 2019.

According to the American Gaming Association (AGA), in 2019 there were only 2.8 thousand active sites on the Web that offered bingo, poker, and lottery to users. The easy availability of Electronic Gaming Devices (EGDs), technological advances, and the presence of leading gaming providers will provide significant researches in the market of online gambling through 2026.

How COVID-19 affected gambling?

The situation with the COVID-19 pandemic has also influenced the increase in demand for online gambling around the world. The rise of digitalization, coupled with the availability of secure digital payment options, and increased research and development in technology around the world, is also driving the market growth.

Sports betting will continue to dominate the typical online gambling segment. Their share in 2019 was already 54.23% of the total market volume.

Who is an average online casino player?

How old is the average player? Where in the world do they play the most? How many women are there? The more difficult a question is to answer, the more important it can be in creating a portrait of your audience. Get to know your players better thanks to our survey of the audience of the iGaming industry in a number of legal jurisdictions. It was prepared by Slotegrator’s specialists based on data for 2020.

Online casino betting is a dynamic, fast-growing, and lucrative industry. New innovations appear regularly. They are changing regulations around the world make it one of the most attractive businesses, where every day brings a new challenge or new opportunity. Most importantly, the industry’s global revenue will reach $100 billion over the next five years.

Who plays at casinos?

After the events of 2020, when the iGaming industry was affected differently than many others and even took advantage of the closure of land-based casinos, now is the right time to open an online casino. But despite the fact that online gambling is a unique industry, one basic principle of doing business works the same for gambling, trading, music, fashion, and any other business. Therefore, to be successful in it, you must know your client.

What is the average age of a player in the UK? And in New Zealand? Australia? Who is more: men or women? What about education and income? Where in the world do they play the most?

A clear understanding of the segmentation and targeting is especially important. Most likely, it’s necessary for new enthusiasts who are just launching their online casino platform and integrating gambling software or betting platform. Read on to find out more about the global online casino audience in 2021.

Does a perfect player exist?

There is no single portrait of the average player. But while the details vary from country to country, these two facts tend to be common to online casinos and sportsbooks. The players are often men between the ages of 18 and 35. At the same time, the difference between the shares of women and men is small, only about 1%

The same trend is observed among land-based casino players, but in the online space, it is more obvious. A detailed study of Canadian players showed that 58% of land-based casino visitors are men. However, 78% of online casino users are men. A 2017 GeoPoll study found that 69% of Kenyan men and 44% of women had bet on sports. This figure rises significantly when it comes to gambling among young people. Since 77% of men aged 25 to 34 have ever played, and about 60% of them play once a week.

In terms of age, older players, especially those who are 60 and over, prefer land-based casinos. Although this statistic may change as older generations will spend more time at home with technology in the future than they do now.

A 2019 UKGC study shows that online gambling engagement among women and men is increasing. With 25% of men and 17% of women surveyed playing in the past four weeks, both of which are up 2% from the previous year.

Men or Women?

According to the popular Journal of Industrial and Intelligent Information, Chinese players are more likely to be men than women. In addition, just over 50% of players in China are under 35 years old, 37% of those surveyed are between 36 and 50 years old, and 9% of players are 51-65 years old. Their educational level is usually lower.

Gambling is extremely popular in Canada. As a result, six out of 10 residents of the country are involved in some kind of gambling activity. The University of Lethbridge studied that, 70% of players are between 18 and 39 years old, among them, 47% are between the ages of 20-29. There are significantly more men who play in online casinos: their share is 82.4%.

In Australia, the percentage of male players is higher than their share in the general population. According to a 2017 study, while the male population is only 49%, 54% of the players are men. At the same time, women gamblers in Australia are 45.8%, although their share in the population is 51%.

While online gamblers are indeed most often young men, a huge number of gamblers are still in other age categories: in many countries, they are people over 60, and in many legal jurisdictions, the number of female gamblers is growing. The iGaming audience is quite large, and even small demographics are of great importance.

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FAQ

Are all online casino sites the same for one site?

While you search for the online casino, you might have noticed that all of them are practically the same. It applies to games library, offers section, banking options and even overall layout with general ‘About us’ articles are almost identical. Sometimes they have no other difference except for the name.

Sister-sites

The fact is the gambling sites are operating within one and the same owner company. But don’t exaggerate. It doesn’t mean that all online casinos found in the world have one owner. There are many companies, they are different with their unique service and regulations. It happens easily. One single owner creates a casino, then he widens the borders and opens another one and so on. The similar online casinos are called sister-sites.

Here are a few examples of the identical online casinos:

Genesis Group owns Casino Planet, Kassu, Spinit and etc.
LeoVegas Gaming operates LeoVegas, Slot Mob, Pink Casino.
MT SecureTrade is the head company of Guts, Cashmio, Rizk, Dunder and others.

Is it safe?

You need to know that sister casino sites are equally trustful. Several online casinos with one owner don’t mean that they are fake. The owner company just wants to have more customers by implementing new casinos.

The same gambling sites work according to their company regulations. They provide the same safety and overall service including the support centre. In fact, the support team is one for all the casinos in a holding. If you ever refer to a call centre, the first question will be: what online casino do you play at?

Conclusion

There are a couple of disadvantages with the sister sites. First, each similar site is a separate entity on the whole. So, if you want to join another site of the same owner, you will have to pass the registration step once again. There is a beneficial point too. Signing up to each sister site you will still get the welcoming bonus. The second disadvantage is banning. If you get banned by one site in the holding, prepare for the blocked access to the other similar sites.

What is the safest online casino?

The gambling market now offers a lot of online casinos. You don’t even know where to look first. It’s a competitive field. Analyzing one casino with its eye catching bonus system, you may think it’s the one. But then you stumble upon a different casino and now this one seems better. All in all, catchy bonuses and specific design are not the important things.

What you should think of at the beginning is safety. Safety of your data, your banking details and the whole online environment which is very often full of frauds. So, what is the safest online casino and how can you know it’s the one?

Security system

Gambling sites are vulnerable to Internet frauds. This means every casino must have unbreakable safeguard. This is the security system generally driven by a bit/SSL encryption. Casino sites protect themselves and players from all sides including private info safety, encrypted transactions and identity verification.

Generally, gambling sites post information about the security measures on their pages. Very often you can find seals of popular security systems applied. Besides, you should check the T&Cs and privacy policy to understand in what ways the casino uses your data.

Safe games

This refers mainly to the fairness of games. The game results should be random. An RNG is responsible for such results. It makes the reels spin and let out any possible combination. The same is with the cards and balls.

There are also special authorities that test the casino games. The eCOGRA and Independent Auditors can give a proof certificate of fair randomized games. If you see a seal of any testing bodies, then you’ve come to the right casino.

The safest online casinos

Frankly speaking, it’s not easy to name just one safe online casino. There are many of them that have a good reputation and nice service which also includes total safety. Let me make a list of the safe online casinos. Looking through all of them, you can make up your mind on one or two to test them.

888 Casino. MGA, UKGC, Gibraltar and GBGA licenses, full protection including NoSpyware Adware, eCOGRA certificate.
JackpotCity casino. MGA license, SSL encryption applied, eCOGRA tested.
Leovegas. MGA, UKGC, Swedish and Danish licenses, Digicert SSL encryption, Independent Audits.
Spin Casino. MGA license, SSL encrypted, eCOGRA certificate.
Casumo casino. MGA license, SSL encrypted, DSS compliant, TST certificate.

How to make money from online casino bonuses?

Using bonuses is one of the profitable methods to make money on online casinos. In fact, many gamblers have built up a strategy of making money on bonuses only. They’re not really interested in the games.

There is one condition under which players get the bonus money. It’s the terms. As you know, every bonus has T&Cs. Generally, these terms include wagering requirements like you need to spin 50 times before actual withdrawal. The terms are the point.

Appealing T&Cs

You have to search for the online casinos that have the following or alike phrase in the bonus terms: “…Bonus offer can be withdrawn at any time”. If you have found this, it’s comparable to a Jackpot. After you have deposited the minimum required, got the bonus cash and met all the terms, you can request the withdrawal. Absolutely without a risk of being banned for bonus abuse. However, it doesn’t mean that you will win. You can equally lose some rounds while you’re completing the requirements.

Table games & bonus

Using bonuses in table games is another strategy to make money on bonuses. It is known that table games have the highest RTPs, which means a player can have increased probability of winning results. The idea is that you deposit, get the bonus and meet the requirements while winning in table games. No doubt, you have a risk of failing rounds too. When you complete the terms, you can successfully finish the game and withdraw. Mind one thing: check out if the table game you select is valid for the bonus. Otherwise, you can’t use the offer in your favor.

What to do if you have lost the game, and haven’t yet met the requirements

You need to deposit once again. It may sound insane, but it’s the only way to take advantage of the bonus. After you finally complete the terms you can play a bit further if you have nice results. But don’t overspin. Some rounds can be failing.