Talking about the Trends of 2021. Now almost all areas of our life have moved to the online space, and the development of Internet content can now be called a full-fledged profession. Today, an innovative format of communication with users is streaming. Most recently, almost no one knew about it, and now it is the main trend in the development of online trading. Among other things, today it also touched on online gambling, which is allowed in a number of jurisdictions. We discussed all aspects of online gambling on streaming platforms on the page below. Read on!
Streaming is broadcast on special platforms online. The authors of this content are called streamers. Fans of gambling entertainment broadcast their game in virtual or offline casinos, commenting on what is going on. They communicate with subscribers in an online chat, hold various contests and sweepstakes. Many professional gamblers have become popular thanks to the helpful tips and life hacks that they share with their viewers. Streamers receive income from sponsors, subscriptions, and donations.
The first streams appeared about a decade ago when some gamblers tried to broadcast their game online. Unexpectedly, they gained popularity and a huge number of fans. In the future, streaming has spread to gambling.
Where, who, and how is streaming?
The largest segment of the streaming market is occupied by gamblers and computer games. Thousands of viewers watch how streamers broadcast and comment in live. In general, the audience of streams is more than 100 million people. Its main part, as a rule, is young people who are open to everything new and willingly communicate with the host of the stream in the chat. Thanks to the feedback, the streamer can reward viewers with various gifts, as well as receive donations in the form of money from them.
Who is a streamer?
The organization of high-quality live broadcasting is the main task of the streamer. No buns and gifts will save the broadcast if the host does not know how to properly build a dialogue with the audience. To stream your games in an online casino, you should have at least minimal experience in gambling. Familiarize yourself with the specifics of games, terminology, characteristics of slots, and other nuances. You can try yourself in streaming without doing all of the above, but in this case, it will be extremely difficult to interest the audience.
The presentation of information in streaming is no less important than its content. To hold attention, the presenter must be charismatic and outgoing. The presence of a sense of humor is also important. A relaxed, interesting, and funny broadcast will surely attract viewers. Therefore, emotionality and sincerity are also important because the majority of viewers come precisely for the presenter’s emotions. It is important for them to feel the tense expectation of the result, the joy of receiving the winnings, or the dissatisfaction with the losses. Game watchers put themselves in the shoes of the streamer and empathize with him.
The purpose of the stream is to demonstrate the streamer’s skillful performance and simultaneously interact with his audience on the air. The main task of the presenter is to keep the audience’s attention. At the same time, he should cover the game process in an engaging way and react to the comments of the audience in the live chat.
The most popular streaming platforms
New streaming platforms regularly appear on the market. Live streaming of games attracts a huge number of viewers. Some of the best-known online streaming sites include:
Twitch
This platform has existed since 2014 and is the most popular among the gaming community, as well as convenient and effective.
YouTube
YouTube ranks among the dominant streaming platforms and is generating good value from partnerships with Google Adsense, the contextual advertising service.
InstaGib
It is an independent platform that does not require any special streaming software to be installed. It allows users to consume content in a certain amount, after reaching the limit. When purchasing a VIP account, the platform removes the restrictions.
The Facebook Live platform launched five years ago. With its help, you can directly contact your subscribers. It is possible to watch streams on the service in real-time or in recording after their completion.
Mixer
The platform is owned by Microsoft and provides collaborative streaming where multiple users can stream simultaneously. Co-broadcasting, streamer voting, real-time analytics, statistics, and live chats make the service convenient and quite popular.
Smashcast
The platform was formed as a result of the merger of Hitbox and Azubu. The service features organized, high-quality content that is gaining popularity in the eSports category and has over 10 million users.
Bigo Live
This tool is available on all modern operating systems and helps streamers broadcast in high quality.
GosuGamers
The platform is the perfect place for inexperienced streamers and supports all known file formats that are used to work with top-quality video content.
Disco Melee
The service combines live streaming with an extensive social platform tailored to the needs of gamers, personalized profile pages, streamer merchandise stores, and instant messaging.
How actively operators use streaming?
Recently, many leading online casinos have begun to pay special attention to the development of partner programs with YouTube and Twitch streamers. It is beneficial for casinos to work with the owners of popular channels. Since they have a large number of subscribers and, accordingly, provide gambling casinos with good advertising and traffic. Unlike teasers, trailers, or reviews, streaming allows viewers to get a complete picture of a particular game, which attracts users.
What video slots do foreign streamers prefer to play?
Streamers carefully think over which of the slot machines to choose. It is important for them that the broadcast is spectacular, so the slot should be generous in bonuses and payments. When choosing a game, they are guided by the following considerations:
The slot must have large multipliers or large payouts in general
Playing at medium rates in the first case and at maximum rates in the second, the streamer will receive a solid win. This will encourage players to fund their casino account and play in hopes of receiving the same reward.
The volatility of top online casino slots should also be high, for example, as in the Book of Dead slot machine. In addition, slots with high betting limits of $500 or more are often chosen (Lucky Emeralds, Ancients’ Blessing, Worm King). We can assume that streamers are setting the trend for high-volatility slot machines. Seeing that the streamer received several impressive wins in a certain slot during the broadcast, viewers start playing it. And after receiving a big win, he gets into the list of their favorites.
What gambling sites do foreign streamers prefer?
Most often, streamers opt for new online casinos. The younger the casino, the less likely the viewers already have an account there. Thus, a streamer has the opportunity to get into the leading positions in YouTube search by name of the site, if he places the video among the first, and as a result, get a huge number of new viewers.
In addition, streamers do not neglect those casinos where it is impossible to block an account. Or where the administration makes concessions and easily unblocks accounts.
The sites that give free bonuses are also popular among streamers. In such a situation, there less costs spent on streams. The streamer only needs to find an approach to the audience.
What impact do streams give?
Streamers who have worked hard to promote their channel attract millions of viewers and make great money on their popularity. Some developers are willing to pay five-figure sums to get their games to the top in a matter of hours. In addition to sponsorships, popular streamers can also generate significant income from casino advertising. In addition to this, affiliate programs, selling your own accessories and souvenirs, allow you to earn. Streamers make money in a variety of ways.
How do streamers make money?
Working with affiliate programs
Affiliate programs provide the largest profit to foreign streamers and allow them to receive remuneration corresponding to the agreement. They got money for invitations of users. Payment methods vary. The RevShare system implies that the streamer receives a certain percentage of the funds spent by the attracted player. CPA is a scheme that involves payment for registration, account replenishment, or other actions of the invited user. The mixed type gives the streamer a payout both for attracting new players and for their activity on the site. The terms of cooperation depend on the chosen affiliate program. An affiliate program, for example, “Jackpot City” and “Spin Casino“, “Gambling Craft” gives you the opportunity to choose from all the listed payment options.
Donates
Unlike other broadcasts, gambling streams do not always give the host a large number of donations. Most viewers would rather spend this money, making real bets than giving it to the streamer. In this situation, the presenters use interesting bonus offers and incentives in exchange for a money transfer as a trick. Some streamers share a percentage of the winnings with those who donate the agreed amount. Most often, such bonuses are received only by those viewers whose donations amount is the largest.
It happens that streamers perform special tasks of viewers for large donations. Entering a donation allows the viewer to ask a question to the presenter, clarify the nuances of the game and other points. Streamers who understand their audience well and promise interesting bonuses for donations will not be left without them. On average, donations bring top streamers around $100-200 per broadcast.
Monetization
In addition to individual agreements with foreign casinos and donations, streamers receive certain deductions from affiliate programs of streaming platforms. It is also possible to make money on a paid subscription of viewers. Premium users get various benefits, such as access to private broadcasts. And also special badges that distinguish them from others, access to limited chat, etc. The cost of a subscription to YouTube reaches $5, and the streamer gets 70% of them. On Twitch, the terms are almost identical. The only difference is that several types of subscriptions are offered here for $10 and $25, of which the streamer will receive 60 or 70%, respectively.
Gambling streamer advertisers can be casinos or other brands that associate their products with the content of a particular streamer. The implementation of commercials can be different, for example, playing in a particular casino or machine, mentioning a product or demonstrating it in the frame, providing referral links or bonus offers to attract an audience, etc. Exclusive agreements between partners imply individual payment terms. The exact amount of broadcast revenue is not easy to determine. It varies depending on the conditions of affiliate programs, the number of views, the amount collected from viewers’ donations, and many other factors.
Budget and payback
Today, streaming can be considered a full-fledged profession, because it brings active streamers a decent income, which is much higher than the average salary of an employee. To start making money, you need to gather a large audience of viewers, so you have to work hard and develop your own account. First, a novice streamer player should get a powerful PC that will be able to simultaneously play and transmit high-quality videos online. Second, learn about streaming software and install the necessary programs. And third, create a profile on Twitch or a YouTube channel.
As the channel gains popularity, you can proceed to its monetization. You will also need to purchase the equipment necessary for high-quality broadcasts. You will need a camera and a microphone. As well as take care of lighting and improving the acoustics of the room from which the broadcast will be conducted. The effort is well worth the effort, though the most successful streamers like LetsGiveItASpin channel, or Jack’s Gambling Channel. have annual revenues reaching millions of dollars.
Streaming Trends in 2021
Currently, the number of Twitch users has exceeded one hundred million, viewers watch more than 3 million streams every day, and a huge number of such sites appear on the Web. Some time ago, Mark Zuckerberg announced the imminent launch of his own streaming service within the Facebook social network. Valve Corporation, which already has a streaming service on Steam, has presented a separate streaming platform. As for YouTube, it is actively promoting the YouTube Gaming streaming service. Most analysts are convinced that in the near future, streaming will be produced using virtual reality technologies, which are currently developing incredibly quickly.
The streaming industry will soon show strong and steady growth. The number of Internet users is increasing every day. And, according to experts, many of them will subscribe to streaming platforms. The sphere will also face a number of challenges. One is the lack of the ability to currently use 5G for online streaming. Over time, the technology will become a perfect solution for streaming over cellular Internet, but this can take several years. The second is a high level of competition. Top streamers already have a huge following, but the popularity of the industry contributes to the emergence of more and more players. Users of streaming services are also becoming increasingly choosy. All these factors contribute to improving the quality of the content offered, which is an undeniable advantage for viewers.
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